This course is for chief marketing officers and senior marketing executives. You should have a solid understanding of marketing strategy and tactics across all traditional marketing activities.
- This course is for senior marketers, current or soon-to-be chief marketing officers. Now, if you're not in that category, don't worry. You can still get a lot out of this course. Just realize that I'm going to address marketing metrics from a senior leadership perspective. It requires a solid understanding of the principles of marketing and sales management. This background is necessary to see how measuring marketing performance can best apply. Now if you need to sharpen your skills in these areas, see my two courses, Marketing Fundamentals and Sales Management Fundamentals.
And if you haven't seen it, I'd also recommend my course, Leading a Marketing Team. Hey, if you wanna get better at what you do, take the time to invest in yourself.