- This course is intended for marketers and business owners who want to know how to accurately measure content. I'll be focusing on content measurement, and only referencing some of the other key aspects that fall into the content marketing umbrella. So, if you're new to content marketing, I suggest you first watch Dayna Rothman's course, Content Marketing Fundamentals, on this site. If you've measured the progress of content in the past or if you're just getting started, this course will provide an actionable framework, no matter your level of experience with measurement. To succeed, you'll need to be patient, as there's no direct path for success with content marketing.
You've got to constantly experiment and measure to see what works and what doesn't.
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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