Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.
- Voice search, what is it? In simplest terms, it's a form of speech recognition technology that allows searchers to use their voice to find things, rather than typing a question directly into a search engine like Google or Bing. Or, hey Siri, what's the weather like today? But more importantly, it's a behavior that is growing by leaps and bounds because our computers, phones, TVs all have voice-activated functionality, and people love using it. Now, an entirely new technology, something referred to as smart speakers and smart hubs are changing the way we interact with pretty much everything in our environment. But what's that got to do with marketing? Well, in addition to using our voices to do things like turn on the lights, play music, or check the weather, we're also using it to find businesses, to shop, and to get recommendations. And that's where marketers need to take heed. There are specific techniques required to make your business stand out in the growing world of voice search. In this course, I'll introduce you to the technology behind voice search, and the tactics you need to add to your current SEO, content, design, and website functionality so that you don't get left behind. Let's dig in, shall we?