What types of marketing programs are best for your business?

- All right, we're to the second building block now … which is your marketing program. … Or also what I call demand creation program. … So I want to make sure you ask yourself this question … like I said at the beginning again and again and again, … how are we going to create demand … for our products and services? … This is critical, its critical that you ask this question … over and over again. … I can't state it enough, … because you really have to understand this. … Now, I want to make sure as you're creating … your marketing programs, … that you're measuring the effectiveness independently. … This is very important. … Each program needs to stand on its own … and needs to achieve a certain result … as we've talked about before. … Determine what programs are working and not working. … This is very important as you start to execute. … You need to stay very close … to how you're spending the money … and what really is working and generating sales … and what's not. … Target each program to according to your target market. …