Start by understanding how to determine the top marketing programs for your business that will drive new customers and increase your revenues. While there are many marketing programs to choose from, it is best to pick the top three to five that will drive the best business results.
- All right, we're to the second building block now … which is your marketing program. … Or also what I call demand creation program. … So I want to make sure you ask yourself this question … like I said at the beginning again and again and again, … how are we going to create demand … for our products and services? … This is critical, its critical that you ask this question … over and over again. … I can't state it enough, … because you really have to understand this. … Now, I want to make sure as you're creating … your marketing programs, … that you're measuring the effectiveness independently. … This is very important. … Each program needs to stand on its own … and needs to achieve a certain result … as we've talked about before. … Determine what programs are working and not working. … This is very important as you start to execute. … You need to stay very close … to how you're spending the money … and what really is working and generating sales … and what's not. … Target each program to according to your target market. …
This course was created by EntrepreneurNOW. We are please to offer this training in our library.
- How marketing programs impact budgets
- Measuring the success of marketing programs
- Identifying the timeframe for your chosen programs
- Fitting marketing in with you other business strategies