Structured data markup is the standard way to tell search engines like Google what the content on your site is all about. In this video, learn why structured data is important and how to start using it.
- [Instructor] Structured data is a standardized format … for providing information about a page … and classifying the page content. … For example, on a recipe page, you could identify … which of the ingredients, how long it takes to cook, … the temperature you need to cook the dish at, … and how many calories are in this dish, and so on. … Crawlers such as Google use structured data … to understand the content of a page … and to better understand the Web and the world in general. … For example, let's say I go to Google … and I type in "Jurassic World." … You'll notice that there's a ton of insights that appear. … Here on the right-hand side, … we see that IMDb gives this movie … a score of seven out of 10; … Facebook, four and a half out of five; Metacritic, 59%. … We can see the release date, the director, the box office. … We see critic reviews. … And even in the search results itself, … we see the IMDb rating. … All of this is possible because there is structured data … that is telling Google about this piece of content. …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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