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What is staying power?

What is staying power?: Soon Yu on Creating Timeless Brands
What is staying power?: Soon Yu on Creating Timeless Brands

In this video, learn about how to protect your signature element and about the importance of creating a strong iconic brand language. Learn about two frameworks—relevance framework and iconic brand language framework—and the ins and outs for filling in the content for the framework.

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Skill Level Intermediate
15m 58s
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Skills covered in this course
Branding Marketing

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