From the course: Lead Generation: Social Media
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What to say in your video ad to get people to buy
From the course: Lead Generation: Social Media
What to say in your video ad to get people to buy
- The difference between an ad making money and losing money is simply the message. I've heard a lot of people say, "Facebook doesn't work, oh no!" and the truth is, if it's not working, that's a user error, because Facebook, Instagram, and YouTube, their only job is once you pay them, is to put a message in front of who you tell them to put a message in front of, just like a billboard, or print advertisement. And if people aren't buying, I hate to say it, but it's because the message sucks! So how do you create a message that sells? Here's a simple exercise to do it. Get out a blank piece of paper. Take a pen or a pencil and draw a giant capitalized letter T across that paper, and on the left-hand side I want you to write Problem. On the right-hand side I want you to write Consequences. And the top left corner, write the audience of who you're speaking to and be specific. And ask yourself this question: What are the…
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