Your intuition is built by your experiences and associations over time. In this video, learn how consumers form assumptions and how to predict the types of assumptions they will make
- We make lots of decisions daily, … and rarely do we have every answer … and every piece of information available when we do so. … So we rely on our gut, our intuition, to guide us. … But our intuition is built by our experiences … and associations over time, … so this leads us to have preconceived notions, … which impact every buying decision we make. … And this is why, as you craft marketing messages, … you need to be able to answer the question, … what messaging assumptions have you made? … For example, most people might assume … that an eco-friendly cleaning product is not … as effective as its synthetic competitor. … And this may be an incorrect theory, … but it's a wildly held belief. … The reality is, regardless of what you sell, … your consumers are going to make assumptions … if you aren't filling in the gaps for them. … It's on you to make sure … that your messaging tells the complete picture. … If you know that consumers assume … eco-friendly cleaning products are weaker, …
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