From the course: 17 Questions to Help Improve Your Marketing

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What messaging assumptions have you made?

What messaging assumptions have you made?

From the course: 17 Questions to Help Improve Your Marketing

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What messaging assumptions have you made?

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- We make lots of decisions daily, and rarely do we have every answer and every piece of information available when we do so. So we rely on our gut, our intuition, to guide us. But our intuition is built by our experiences and associations over time, so this leads us to have preconceived notions, which impact every buying decision we make. And this is why, as you craft marketing messages, you need to be able to answer the question, what messaging assumptions have you made? For example, most people might assume that an eco-friendly cleaning product is not as effective as its synthetic competitor. And this may be an incorrect theory, but it's a wildly held belief. The reality is, regardless of what you sell, your consumers are going to make assumptions if you aren't filling in the gaps for them. It's on you to make sure that your messaging tells the complete picture. If you know that consumers assume eco-friendly cleaning…

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