From the course: Marketing to Generation Z
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What makes up a generation?
(upbeat music) - We've all googled what generation we're a part of and I'm sure you've gotten so many different answers so let's start by breaking down the generations by birth years. First we have the Traditionalists generation, those born before the year 1946. Then we have the great big Baby Boom generation, those born between the years 1946 and 1964. Followed by Gen Xers, those born between 1965 to 1979. Then came the Millennials, those born between the years 1980 and 1994. Then came my generation Gen Zers, those born between the years 1995 and 2012. - As Jonah mentioned, everyone wants to know what generation they're part of, so maybe you logged on and maybe you heard different birth years. That's because not everyone tends to agree on exactly what the birth years are for the generations. That's because that's not the theory behind generational differences. If you really want to know what makes up a generation,…
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