From the course: 17 Questions to Help Improve Your Marketing

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What do you want to accomplish?

What do you want to accomplish?

From the course: 17 Questions to Help Improve Your Marketing

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What do you want to accomplish?

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- Marketing channels are how you distribute your message. Your goal is to identify which marketing channels should belong on your list and which ones you just can't accommodate. So to decide which channels are worth your time, start by answering this question. What do you want your marketing effort to accomplish? If you want to develop brand awareness, well then you'll use mass media channels. If you want a specific action to happen with a targeted set of prospective customers, go with the personalized approach. Once you've identified what you want to accomplish, evaluate where the target market is most likely to see and engage with your messaging. And from here you'll identify what information you need to convey and how quickly you need to convey it. Say you have a weekly special that you're promoting. You don't want to advertise in a monthly magazine. And if you wanted to show you product in action, you might want to…

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