If you don't have clear goals for your marketing efforts, you're potentially wasting your money. In this video, learn how to get clear on what you want to accomplish with your marketing spend.
- Marketing channels are how you distribute your message. … Your goal is to identify which marketing channels … should belong on your list … and which ones you just can't accommodate. … So to decide which channels are worth your time, … start by answering this question. … What do you want your marketing effort to accomplish? … If you want to develop brand awareness, … well then you'll use mass media channels. … If you want a specific action to happen … with a targeted set of prospective customers, … go with the personalized approach. … Once you've identified what you want to accomplish, … evaluate where the target market is most likely to see … and engage with your messaging. … And from here you'll identify … what information you need to convey … and how quickly you need to convey it. … Say you have a weekly special that you're promoting. … You don't want to advertise in a monthly magazine. … And if you wanted to show you product in action, … you might want to use, say, a YouTube ad. …
This course was created by Madecraft. We are pleased to host this content in our library.