What do millennials value?

- Businesses can expect millennials…who bought their product or service…to always come back to them, right?…Well, not exactly,…but there are some key factors that appeal to millennials…and understanding those factors…and adapting your strategy can ultimately…increase millennial consumer loyalty.…First and foremost, millennials are truly purpose…and passion driven consumers.…In order for your brand to resonant…with this consumer group,…think about how you can provide value…by being the solution to their desires,…needs, and pain points.…

Okay, here's the second factor:…we value unique experiences.…This is going to be something you hear me say a lot.…Experiential marketing and the experience economy…are very real.…...in addition to the service or product...…And almost always, that experience…is what's going to keep them coming back to your brand,…as well as eager to share your brand with their community.…Speaking of experience, the third factor is discovery.…

It is very important to know where your…target customer is most active online,…