From the course: Introduction to Content Marketing
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What is content marketing?
From the course: Introduction to Content Marketing
What is content marketing?
- As I've crossed paths with many smart people at conferences, I often get asked, "What exactly is content marketing?" I find many people have heard the phrase, but aren't sure what it means. So let me tell you about it. We often see content marketing defined as creating content to raise interest in products and services, but what does that really mean? When people say content marketing they're usually referring to it in one of three ways. The first way is a field of practice. To me, this means doing the work of planning, creating, and delivering effective content to achieve marketing goals. For example, when I was head of content at Mailchimp, I established a center for content excellence. It provided resources, training, and templates on the practice of content marketing. The second way to define content marketing is as an industry. In my view, this means the ecosystem of buyers, sellers, and investors for content…
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