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What is cause marketing?

What is cause marketing?: CMO Foundations: Marketing for Social Change
What is cause marketing?: CMO Foundations: Marketing for Social Change

In this video, Drew Boyd shares that cause marketing covers a wide variety of commercial activities that aligns a company or brand with a good cause. The goal of cause marketing is to generate both business and social outcomes.

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Skill Level Intermediate
37m 22s
Duration
6,665
Views
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Skills covered in this course
B2C Marketing Advertising Branding Marketing

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