From the course: 17 Questions to Help Improve Your Marketing

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What buyer personas are you using?

What buyer personas are you using?

From the course: 17 Questions to Help Improve Your Marketing

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What buyer personas are you using?

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- Marketing is all about getting the right message in front of the right people. And your customer segments are who you'd like to get your message to. But to figure out how to message, you need to truly understand those customer segments. And that's where personas come in. So a key question to answer as part of your marketing strategy is what buyer personas are you using? A buyer persona is a fictitious person that describes the target segment really well. So instead of figuring out how to message to dads that ride bicycles, you're now building campaigns for New Dad Jeff. Every customer segment you create needs to have a persona attached to it. Personas should fit on a single page and provide a snapshot of the customer that's quick to digest. Let's build one together. Start with four questions about your ideal customers. Who are they, what needs do they have, what barriers do they need to overcome, and what…

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