From the course: Email and Newsletter Marketing Foundations
Welcome
- E-mail marketing has a potential to significantly grow your business. It will drive more traffic to your website and increase sales. I'm Megan Adams. I'm an online strategist who's used e-mail marketing to create significant growth for many different brands and businesses. And today I'll show you how you can use e-mail marketing to find engage and convert your audience. In this course you'll learn how to tap into this unlimited potential and begin to create your own e-mail marketing strategy. I'll cover how to create an effective e-mail campaign. And everything in between like how to grow and manage your e-mail lists and newsletters. We'll also look at how you can begin to measure your results. MailChimp will be used as a primary example. But know that any e-mail marketing service provider will work with the content being shared. Lots of people are really afraid of getting started. They do all the research. Set up a service. And then never use it. By the end of this course my goal is to give you the confidence to launch your first e-mail marketing campaign and better connect with your customers. Your customers are waiting to hear from you.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.