From the course: Content Marketing: Podcasting for Business
Welcome
- Oh, hi there. I had a few minutes to spare and thought I'd catch up on one of my favorite business podcasts. You know, podcasts are a great way for companies to connect and build relationships with customers. And they can be a cost effective way of producing content for your business. That's what we're talking about in this course. How to use podcasting to achieve your social media marketing goals. I start by asking you to step into your customer's shoes to understand what their pain points are and whether a podcast can help solve them. And I share ideas on how to determine the kinds of resources you'll need to start and maintain a podcast. Hi, I'm Martin Waxman, an independent PR agency owner. I conduct social media and crisis training workshops and I teach social media. And I've been podcasting for over 10 years. I'm going to provide you with the resources you need to help you figure out your podcast theme, format and host. I'll offer advice on how to choose the right equipment for your podcast, and believe me, you don't need to build a big studio to succeed. I'll teach you how to develop a production process that covers everything from creating ideas, finding and prepping guests, editing, recording, post-production and publishing. I'll also give you marketing and measurement tips. So, take a deep breathe, listen for the silence, and make sure your mic is on. Ready to record your podcast? Let's get started!
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