Learn how to use social media for business-to-business (B2B) marketing.
- [Luan] Hi, I'm Luan Wise. I'm an experienced marketing practitioner with a wealth of experience in B2B marketing. I support businesses with their marketing planning and help them to get results from social media. Think about the products and services your business needs to operate. Large or small, you could need professional services such as accountancy or legal advice. You will need computer equipment and some software, telephones and data services, perhaps some premises, a fleet of vehicles, et cetera. Business to business, or B2B, marketing is about marketing products or services like these to other businesses.
By the end of this course, you will understand the B2B customer, you will learn what benefit social media can bring to your business, how to communicate with business buyers via social media and how to measure your success. Research shows that high numbers of B2B buyers are consulting social media during the purchasing process, so we need to embrace it. There's a lot to cover in this course, so let's get started.
- Social media marketing for B2B
- Marketing products vs. services
- The buying decision process
- Content marketing
- Social media platforms
- Social media policy
- Measuring success