Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.
- Are you an entrepreneur or a consultant who wants to build brand awareness with your content? Maybe you have a blog and you want to expand your audience. If so, this course is for you. Hi, I'm Andrea Holland. I've been working in PR for more than a decade with companies as large as Intuit and PayPal and as small as the solo entrepreneur launching their first app. In this course, I'm going to take you through the steps you need to get your content published in order to gain credibility in your space. I'll share how to identify publications you'll want to get published in, how to conduct media outreach successfully and get reporters to respond to your emails, and also, tips on setting yourself up for long-term success so that the media is practically calling you.
This course is not about theories or concepts, these are actual tactics and hacks based on my years in the field. So if you're ready to get published, let's get started!
- Defining your audience
- Contacting publications
- Creating an offer
- Following up
- Writing for PR