The instructor delivered this course with clarity and in an easy-to-follow manner.
This crash course in creating a brand strategy covers five essential elements crucial for brands that are either starting out or aiming to rebrand/reinvent their offerings. The key focus areas critical to crafting a robust strategy include:
1. Customer and Market Research: Identifying the target audience and understanding the competitive landscape.
2. Establishing our Unique Selling Proposition (USP).
3. Defining the desired message or tone for communicating our brand.
4. Exploring creative ways to engage and connect with our customers.
5. Developing strategies to influence both prospective and existing consumers to choose our solution.
Create a Brand Strategy
With Lindsay Pedersen
Liked by 7,440 users
Duration: 54m
Skill level: Intermediate
Released: 11/1/2017
Course details
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Rufaro Natalie Manikai
Rufaro Natalie Manikai
Passionate Chief Branding Expert @Tsebo Solutions Group, a prominent African corporation| Aspiring Afriprenuer |Co-Founder |Future…
-
Hisham El Ansary
Hisham El Ansary
Chief Executive Officer at Fisheye Solutions
-
Supravat Mondal Brand Identity Designer
Supravat Mondal Brand Identity Designer
Freelance Brand Designer | Helping Startups & Businesses with a Modern Approach to their Brands 🚀
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units