Explore best practices for content marketing using social media. Learn about the different types of content that can be embraced by social media, and how to leverage the value of the content you generate.
- [Luan] According to American author and entrepreneur Seth Godin, content marketing is the only marketing that's left. Content has always been an essential part of marketing, but since the rise of social media has become evermore important. Hi, I'm Luan Wise. I'm an experienced marketing practitioner, and I support businesses with their marketing planning. I'm also author of Relax! It's Only Social Media, a no-nonsense guide to social networking for you and your business. In this course I'm going to take you through the different types of content that can be embraced by social media.
We're going to talk about how to leverage the value of every piece of content you produce and how to measure success. I'm also going to share with you my top tips for great content marketing with social media. There's a lot to cover, so let's get started.
- What's content marketing?
- Understanding the power of social media as a platform
- What are the four types of content for social media?
- Distributing content on social media
- Measuring success
- Tips for great content marketing with social media