Website testing

- [Narrator] To ensure that your website is a lead…generation machine, it is a good idea to constantly…test and optimize your site.…So whether you're doing personalization, CTAs, informs,…regardless of what it is, by optimizing your site…over time and testing, you can get to a much better place…with how your website interacts with its visitors.…So by using a testing platform, you can test a variety…of different things, and by a testing platform I mean…a software platform that plugs into your website…that helps you do A/B tests…on a variety of different topics.…

So you can test image selection and placement,…so does one image perform better than another…for a conversion or for engagement,…CTA placements and colors, so are there different colors…that work on a CTA button, or is there a placement…that makes more sense versus another.…Website copy, and website navigation.…A/B testing, or split testing is the process of changing…one element on a website in order to see which version…gets the highest conversion rate.…