Join Sam Dey for an in-depth discussion in this video Website conversions, part of Marketing Foundations: eCommerce.
- Conversions are the backbone to your e-commerce marketing. … You can have all of the traffic that you want … whether it's free traffic or paid traffic. … But you need to ensure that the traffic coming … to your e-commerce website actually converts … into tangible leads and sales. … But what aspects of your e-commerce sight can help … improve your conversions? … I want to dive into that in this section. … A conversion rate calculates the percentage of people … who take a particular action on your website. … So what aspects of a page can impact its conversions? … Its color, your sales copy, pictures on that page, … and your call to action. … Also your price can highly impact your conversion rates. … I want to show you an example of two pages that I have used … to test these different aspects and how they can help you … as well to test your e-commerce pages. … So on my home page, I am testing this particular offering … that I have which is called The Formula. … As you can see the page here is dark blue …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions