In this video, gain specific steps to optimize your campaign landing pages.
- [Narrator] In order to make measuring your goals easy,…I find it better to visualize the entire process…of what you're trying to produce.…If you've ever been in a meeting, and the focus of…the meeting is a spreadsheet or a boring presentation, you…know what I'm talking about.…People don't like analytics, because it's rows of numbers.…It's endless charts.…The key is in bringing these numbers to life, and showing…the context of what the numbers mean, the relationship to…actionable information, and what you can do…to improve your business.…
That's what gets people excited.…You see, the key is understanding the relationships between…the numbers.…Otherwise, it's just useless, and it makes us fall asleep…when people try to present a spreadsheet.…Effective measurement has to have context of what you are…trying to produce.…Now, in this chart, I'm trying to show you that based…on your business goal, you are going to measure…things differently.…You see, if all your doing is an awareness campaign,…then you are going to measure that by impressions, views,…
Author
Released
10/11/2017Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it's Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.Â
- Defining who you are
- Creating your value statement
- Identifying your customers
- Measuring lifetime value and loyalty
- Researching customers
- Defining marketing goals
- Creating a long-term content calendar
- Curating content
- Measuring and modifying your plan
Skill Level Advanced
Duration
Views
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Introduction
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Welcome2m 6s
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The strategy problem4m 25s
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1. Find Your Business Strategy
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Knowing who you are3m 51s
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Identifying emotional needs4m 10s
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2. Define Your Target Customers
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Identifying customer groups4m 43s
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Quantifying customer loyalty4m 37s
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3. Research: Find What Your Customers Want
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4. Clearly Identify Business Goals and Build Processes
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5. Develop a Long-Term Marketing Plan
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Planning content assets4m 6s
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6. Turn Cookies into Customers
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Getting the big picture3m 54s
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Retargeting visitors5m 59s
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Getting that email address3m 23s
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Stopping the blast4m 51s
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7. Measure and Modify Your Plan
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Measuring the right things6m 45s
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Conclusion
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Next steps1m 44s
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Video: Visualizing your measurement process