Visualizing your measurement process

- [Narrator] In order to make measuring your goals easy,…I find it better to visualize the entire process…of what you're trying to produce.…If you've ever been in a meeting, and the focus of…the meeting is a spreadsheet or a boring presentation, you…know what I'm talking about.…People don't like analytics, because it's rows of numbers.…It's endless charts.…The key is in bringing these numbers to life, and showing…the context of what the numbers mean, the relationship to…actionable information, and what you can do…to improve your business.…

That's what gets people excited.…You see, the key is understanding the relationships between…the numbers.…Otherwise, it's just useless, and it makes us fall asleep…when people try to present a spreadsheet.…Effective measurement has to have context of what you are…trying to produce.…Now, in this chart, I'm trying to show you that based…on your business goal, you are going to measure…things differently.…You see, if all your doing is an awareness campaign,…then you are going to measure that by impressions, views,…