- Here are the four design pieces…that you will need to complete…in order to have a strong visual identity…for your community.…First, you will need a unified color palette.…Is your brand very lively?…Then you'll want to use a brighter color selection…like yellow, orange, or red.…Or is your brand very serious yet calm?…Then you'll likely want a blue tone palette.…Now that you have a color palette,…the next step is to make sure that you have a simple logo.…
You can either hire a designer…or use a platform like Upwork or Fiverr…and have a logo created.…You can also create a basic text logo…that requires only choosing a special font.…Once you have a good logo,…the third step is to create graphics…for your social media pages and your website.…For example for Facebook,…you'll need a square icon and a header image.…The dimensions of each social media platform varies…so be sure to review those numbers…before either creating them yourself…or hiring a designer to create them for you.…
One product that I love using…because it makes designing graphics very simple is Canva…
Released
1/30/2019- Researching marketing demographics
- Choosing a social media platform
- Inheriting a community or starting one from scratch
- Creating content for your community
- Building engagement
- Giving back
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Video: Visual aspects of the online community