If your database for customers is a little low you can actually use a trusted vendor for lead lists. By partnering with a trusted vendor you can get introduced to target buyers in your industry, marketing expert Dayna Rothman explains how this works.
- [Instructor] In addition to sending emails…to your own database,…you can actually use vendor-sponsored email marketing…to grow your list.…If you don't have enough contacts in your database,…you can actually rent lead lists through trusted vendors.…Sponsored email sends using a trusted vendor…enable you to leverage somebody else's database…for the purposes of engaging your target audience.…These types of email sends…help you gain trust for your business…by partnering with a vendor…your buyer is already familiar with.…
So for these,…it's best to use organizations that you've heard of…that are in your industry.…These types of email sends expand your brand presence…within your industry…by introducing your company to relevant prospects.…So there's usually two examples of a sponsored email,…two different things that you can do.…So the first one is an email buyout.…So this is when you purchase a full email send…to a certain number of contacts.…The email is 100% dedicated to your brand…and often links out to your own landing page.…
Author
Dayna Rothman
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
-
Introduction
-
Welcome1m 13s
-
-
1. Identifying Your Leads and Defining Your Sales Funnel
-
Create lead hand-off rules7m 58s
-
2. Developing Your Lead Generation Strategy
-
Lead generation plan, part 14m 46s
-
Lead generation plan, part 24m 24s
-
3. Generating Leads with Inbound Marketing
-
Website testing5m 2s
-
4. Targeting Your Approach with Outbound Marketing
-
Tracking your ad performance4m 54s
-
Event promotion3m 37s
-
5. Measuring and Testing Your Lead Generation Programs
-
Conclusion
-
Wrap up1m 33s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Vendor sponsored email marketing to grow your list