Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Vanity vs. actionable metrics

Vanity vs. actionable metrics: Content Marketing ROI
Vanity vs. actionable metrics: Content Marketing ROI

Explore what the difference is between a vanity metric and an actionable metric as you select the appropriate metrics to monitor your progress with content.

Resume Transcript Auto-Scroll
Skill Level Intermediate
1h 2m
Duration
20,305
Views
Show More Show Less
Skills covered in this course
Content Marketing Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now