Deirdre Breakenridge helps you to pinpoint the value of your offering. She shares ways you can write a position statement, including the need for a clear and concise statement.
- You're at a critical point in your go to market plan.…Time to work on your marketing strategy…for your new product.…Here's where you really need to step back…and think about your product's overall value to the market.…Have you thought about your value proposition,…its broad market appeal, or your positioning statement…which includes more of the specific reasons…why someone would purchase your product?…Let's start with the value proposition.…Think about your product's overall value to the market.…This is the big why question.…
Why would a customer purchase your product or service…over another company's?…Your value proposition makes you stand apart…from similar offerings.…Here is a good example of a value proposition from Evernote.…Evernote is a note taking software.…I personally use it to keep me organized.…Evernote's value proposition is that you can remember…everything because it helps you to capture ideas…when you're on the go and able to access the product…from any number of places.…Of course, not every value proposition…
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- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey