Using techniques rather than tips

- At conferences around the world,…business leaders often ask me,…what are the top tips for increasing online sales…and conversion rates?…The problem is the underlying assumption…that there are so-called best practices…that apply to every digital experience.…In my thousands of controlled experiments…for hundreds of organizations,…I've proven that there simply is…no big list of tips and tricks…that works every time in every situation,…but there are winning strategies…and methods that leading websites are using today…and that's what this course is all about.…I'm Chris Goward and I've been building…and optimizing websites for over 20 years.…

In my company WiderFunnel, we've developed game-changing…conversion optimization programs…for companies like HP, IBM, Electronic Arts,…Google, The Motley Fool, and many others.…In this course, I wanna show you…why many people are misled by conversion optimization myths…and how you can avoid those mistakes.…I'll cover how to adopt winning optimization strategies…and I'll give you frameworks you can apply…