This video addresses the most important conversion optimization myths unpacked.
- At conferences around the world,…business leaders often ask me,…what are the top tips for increasing online sales…and conversion rates?…The problem is the underlying assumption…that there are so-called best practices…that apply to every digital experience.…In my thousands of controlled experiments…for hundreds of organizations,…I've proven that there simply is…no big list of tips and tricks…that works every time in every situation,…but there are winning strategies…and methods that leading websites are using today…and that's what this course is all about.…I'm Chris Goward and I've been building…and optimizing websites for over 20 years.…
In my company WiderFunnel, we've developed game-changing…conversion optimization programs…for companies like HP, IBM, Electronic Arts,…Google, The Motley Fool, and many others.…In this course, I wanna show you…why many people are misled by conversion optimization myths…and how you can avoid those mistakes.…I'll cover how to adopt winning optimization strategies…and I'll give you frameworks you can apply…
Author
Chris Goward
Released
10/18/2018- Recognize that focusing too much on conversion rate optimization can hurt sales.
- Distinguish the area of CRO that focuses on the transaction portion of a business.
- Identify which business goals CRO testing is most effective for.
- Predict which type of pages you can test quickly that will have the largest impact to your business.
- Explain the difference between PODs, POPs, and POIs.
- Describe the two overarching goals of CRO experiments.
Skill Level Intermediate
Duration
Views
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Introduction
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1. Understanding Conversion Rate Optimization
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Debunking CRO myths3m 31s
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Using framework thinking2m 11s
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2. Setting CRO Goals
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Identifying goals2m 50s
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Ranking your goals4m 16s
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3. Understanding Your Target Audience
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Identifying cognitive biases2m 48s
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4. Prioritizing Testing Opportunities
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Prioritizing high-ease pages2m 22s
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5. Creating Test Hypotheses
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Using the LIFT model2m 41s
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LIFT analysis case study3m 36s
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6. Setting Up Your Test
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7. Analyzing Your Test Results
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8. Be an Optimization Champion
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Video: Using techniques rather than tips