From the course: Building an Integrated Online Marketing Plan
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Using micromoments to create customers
From the course: Building an Integrated Online Marketing Plan
Using micromoments to create customers
- [Presenter] In a very short amount of time, our behavior has changed drastically. Having smartphones at the ready, being able to look up information whenever want it, has changed our behavior. These are called micromoments. Google is very interested in micromoments, because it drives their search engine activity. Google has classified micromoments under four primary areas: people who want to go somewhere, who want to know something, do something, or buy something. There are micromoments that follow the customer journey. So the customer journey of discovery, the moment that they decide to do something, or start investigating something. This is where they start investigating what they want to do, and what would it take to do it, and can they afford it? The next moment is consideration, where they're looking at all the options that are available, they're researching what's out there, comparing, and refining who they want to do business with and their options. The next micromoment is…
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