The central focus in conversion optimization is the landing page, as it is the key to revenue.
- [Narrator] The landing page is the primary tool…in conversion.…Nearly every campaign you run…will drive people to a decision point.…The landing page is the best tool…to present that decision.…I'll show you the primary elements of landing pages…and how they work together.…In every type of campaign, paid search,…social media, display advertising, and email,…landing pages are developed for each campaign…and each offer.…They are the workhorse of digital marketing.…
I'm going to do a search for CRM software…and look at the Salesforce ad and landing pages.…In many cases a landing page will not have…navigation to the rest of the website.…In order to present the offer…without distraction, the navigation is removed.…This is typical in lead generation campaigns.…However, for e-commerce the landing page…can be the actual product page.…The top of the page is called the hero spot.…
This is where everyone's eyes start.…Obviously, this is where you put…your most impactful message.…It can be the headline, an image,…your logo, or a tagline…
Author
Matt Bailey
Updated
12/11/2020Released
12/19/2018A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
Views
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
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Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data4m 17s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
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Video: Using landing pages to sell