From the course: Introduction to Social Media Strategy
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Using insights to build on success
From the course: Introduction to Social Media Strategy
Using insights to build on success
- One of the great advantages of digital marketing is that you have access to data about users' interaction with your content. On social media platforms that means you get insights on how people react to your posts and your overall presence. I have seen many clients who have successfully used insights to accelerate their growth. In this video, I'll share an approach you can adopt to make this work for you too. I like to take a two-step approach. The first step is to evaluate your follower base. Over time, you want to grow your number of followers. They'll form your core audience to interact with and they've expressed the desire to hear from you. The larger your follower base, the further your messages will reach. Most platforms provide you with a dashboard where you can check your number of followers and how your follower number is growing over time. Some platforms like Facebook for instance, go a step further. There…
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