From the course: Public Relations Foundations
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Using influencer marketing
From the course: Public Relations Foundations
Using influencer marketing
- Years ago if you landed a story in The New York Times or on Good Morning America it meant instant credibility for your brand. Now, peer professionals are asking, what's the best way to find new influencers and build relationships with them for credibility on social media? They need to find these influential personalities in their communities, but they're not sure of the best approach. Today you can use influencer marketing to develop relationships by working with influencers who help engage your audience in campaigns. Remember, the word influence doesn't mean popularity, it means driving action. Today you have more options. You can build relationships with bloggers, Instagrammers, and YouTubers. There are industry analysts, partners, and even your customers who have a voice and loyal followers who trust them. A good influencer marketing program uses the right individuals who help move your audience from awareness to valuable outcomes, including loyalty, advocacy, and purchase. Here…
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