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Using inductive personalization data

Using inductive personalization data: Marketing Foundations: Personalization
Using inductive personalization data: Marketing Foundations: Personalization

Author Chris Goward demonstrates, with a case study example, how to analyze segments within your A/B testing results to gain personalization insights. The discoveries show how seasonality affects conversion rates.

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Skill Level Intermediate
36m 20s
Duration
17,435
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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