Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Using goal tracking

Using goal tracking: Online Marketing Foundations
Using goal tracking: Online Marketing Foundations

Set up goal and event tracking in Google Analytics to have complete visibility.

Resume Transcript Auto-Scroll
Skill Level Beginner
3h 48m
Duration
3,961,582
Views
Show More Show Less

Q: This course was updated on 03/08/2016. What changed?

A: We updated six movies to keep current with the latest interfaces in Google Tag Manager, Google Keyword Planner, Facebook, Twitter, and LinkedIn. Brad also added one new tutorial on setting up a blog.

Q. This course was updated 03/21/2017. What changed?

A. The following topics were updated: installing Google Tag Manager, using goal tracking, looking at a conversion funnel, looking at attribution models, leveraging local SEO, introduction to search and display, launching display search ads, and deciding to use remarketing.

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now