How does using an ad blocker protect you? How does that affect advertisers? Should you use an a dblocker? While still disclosing information about you, you won't see any ads.
- Have you noticed recently…that it's getting harder to browse?…You want to look up something or read an article…or watch a video, and all of a sudden,…(hands clapping) bam, an ad pops up…and shoves the content down the page or opens another window…or does something else to interrupt you.…That's why ad blockers have become so popular.…Ad blockers speed up your browsing…because they do just that, they block ads.…Web sites load slowly because of all the ads on the page…and all the trackers tagging your computer with cookies.…
Ad blockers reduce the number of ads, so pages load faster.…And using an ad blocker on your mobile phone can also…reduce your data consumption by not downloading ads.…On your computer, you usually…enable ad blocking in your browser.…But if you use Google Chrome, remember that Google…can still track your browser activity…even with an active ad blocker.…Not all ad blockers are created equal, so do your research.…
Some only partially block the ads.…These have a separate agreement with advertisers…
Author
Matt Bailey
Released
9/26/2018- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.
Skill Level Beginner
Duration
Views
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Introduction
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Data is the new oil2m 22s
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1. Know the Extent of Your Shared Data
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The results of being tracked2m 16s
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2. How Data Is Collected
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The "digital handshake"2m 58s
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Your digital fingerprint2m 18s
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First-party cookies2m 33s
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3. Understand Retargeting Technology
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Targeting is not all bad2m 47s
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Using an ad blocker2m 7s
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4. Identify Third-Party Cookies
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Creating look-alikes2m 30s
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5. Connecting How Advertisers Use the Data
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Delivering an ad to you2m 31s
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Invasive listening3m 5s
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6. Actionable Advice: What Should I Do Now?
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Conclusion
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Next steps45s
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Video: Using an ad blocker