Search engines can penalize your site for duplicate content. In this video, learn how to use siteliner.com to identify duplicate content on your website.
- [Instructor] A primary concern with SEO, is to make sure that you don't have any duplicate content on your site. And duplicate content might show up in ways, such as replicating a page of your site multiple times and only changing one or two words. Perhaps you list your services by city, and you have a page for each city, but nothing else really changes, besides that city name. It can also be an article that you've placed on multiple areas of your site. As far as Google is concerned, it feels that every page on your site should be unique and uniquely written. You really shouldn't be duplicating any content from page to page, as this could cause Google to lower your overall SEO rank. Fortunately, there's a great tool called Siteliner, here at siteliner.com and it helps you identify duplicate content on your site. Simply add in your URL and hit Go. I should first point out that the free scan is limited to 250 pages. If you need more than that, you can choose the Sign Up option in the upper right-hand corner and review the premium plans that are available with this program. Now you'll notice that right away, you see a lot of issues. Our top issues, are that a large amount of duplicate content was found. But as you scroll down, you'll see that they show average page size, your text to HTML ratio, internal links, and so on. There's a lot of other diagnostic features in this report that can be helpful. But where Siteliner really excels, is with its duplicate content. And I'll choose Duplicate Content here on the left-hand side under the main menu. This is a table view of all the areas on our site that have duplicate content. We can see the URL, the page title, how many words matched, and the percentage match. Here, I can see some pages have a 99% match percentage. If I select the URL, I'm going to be taken to a preview of the page and it's going to show me what percentage of the content is matching. Here when we see content that's highlighted in red, we know that it's been matched. And when you hover over it, it's going to show me where it's also found. In this case, it's found also at tag/pepper. Now you will notice that it will find your navigation and various elements as duplicate content, and that's fine. That's not really what counts. What matters is that the bulk of the information, such as this paragraph, shouldn't be duplicated across the site. This should be a unique paragraph. Now, you're never really going to have a 0% match percentage, but below 50% is probably a good target to aim for. Now, I'll go back and show you one other great feature, is that you're able to download these reports as a PDF, as a CSV, and even as an XML Sitemap. A lot of great resources here with Siteliner. I encourage you to check out this tool, and see if it helps you on your SEO journey.
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research