Evaluating which words are more popular than others, or what topics are highly talked about, is beneficial to any SEO strategy. In this video, learn how to use Google Trends to capture new insights on keywords.
- [Instructor] As you continue … to push deeper into your research on keywords, … you'll likely encounter Google Trends, … and Google Trends allows you … to see what searches are essentially trending around … the world, and you can click into each topic … to get more context, and you'll see insights, … which is what's relevant or related. … Let's start by doing a search for meal delivery. … First, we see a graph and it shows … the term's popularity over time, … and we can select a date range towards … the top of the screen. … In this case, it defaults to past 12 months, … but if you have a highly volatile search query, … breaking news for example, … you can drill into the past hour, … or you can go all the way back years and years and years. … You also have the ability to select the country. … Now, when you hover your mouse over this graph, … you're going to reveal a number, … and this reflects how many searches have been done … for that particular term relative to the total number … of searches done on Google. …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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