Diagnostic tools help you measure the health of your site and any negative impacts it's having on SEO. In this video, learn how to use this free tool from Google to measure your site performance.
- [Instructor] A valuable, and rather simple … tool to evaluate the performance of your site, … is with Google Test My Site. … And you can get to this by following the link on the page, … or simply doing a Google search for Test My Site. … Now you simply enter in your domain name, … I'll do landonhotel.com, … and we're going to get some results. … Now you notice that most of the tools … focus on mobile page speed, … and as you'll hear me say, time and time again, … mobile first is where the internet is at, … and Google crawls your site with the mobile page first, … evaluating its rank, based on the performance … of that mobile site. … So, you really want to spend a lot of time … evaluating your mobile performance. … Now, one of the great features of Test My Site … is not just the simplicity by which it reveals its insights, … but the ability to interact with this information. … For example, here we can see that our page speed … is 3.4 seconds on a 4G connection. … Well let's assume that we look in Google Analytics, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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