A big portion of SEO is choosing the right keywords to organize your site around. In this video, learn how to use Google Keyword Planner to evaluate keyword selections.
- [Instructor] A portion of SEO involves the right keywords … that you're organizing your site or your content around. … Now, there are so many nuances that come into keywords, … especially as SEO has evolved over the years. … At one point in the history of SEO, … keywords were the most important thing … that your site needed to be built upon … and now, they're sort of sidelined, … and I don't want to get into the nuances … of how keywords are used and the value, … but rather simply leave you with the impression … that keywords are still important, … but they're important in different ways. … For one, they provide clues. … They let us understand how people are searching, … the way that they describe various aspects of their search, … and in general, what they're looking for. … It helps us understand the personas … and allows us to align our content, … so there's less of a focus of making sure … that we use these exact keywords in our content, … but more that we're aligning ourselves …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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