Use a missing link reminder

- If I walked into the office and said, … "Hey, they finished painting the building next door, … "and it doesn't look great," … you might not even look up from your computer monitor. … But if I said, … "Did you see how badly they messed up … "the paint on that building next door," … you'd likely pause and want to go take a look. … We're just naturally curious … when something was done wrong. … It catches our attention, … and there's a way that you can play into this behavior. … Now, this technique isn't going to do much … for your credibility, … but it works, and it might be worth exploring … in the right situations. … So, let's say you're struggling … to get people to open your email, … or maybe you're just not getting … a lot of follow-up responses. … Make an intentional mistake, … and then send a follow-up email to correct it. … For example, you send an email, … and you tell the recipient to check out a link … for more information, … but you forget that link. … So, a few minutes later, you send another email. …