Upselling before the trial

- It's incredibly common these days to have free trials … and these free trials often don't require … a credit card when you sign up, … but I recently saw a great hack. … When I was signing up for a free trial, … right at the point where I could enter into the product, … they had an optional ask for my credit card number. … They had a sale. … If I gave them the credit card number, … they would give me 50% off for the first three months, … but it was still a free seven day trial. … I simply had to input my credit card number. … Now, why would they do that? … Well we know that once payment information is provided, … the likelihood of a conversion event goes up. … We also know that a conversion from … no credit card needed free trials … to having that payment information added is low. … Which means that the discount … increases the conversation rate enough to be worth … giving that discount. … So if you happen to offer a free trial … that doesn't require a credit card, … maybe try an upsell right from the start. …