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Understanding your category

Understanding your category: B2B Marketing Foundations
Understanding your category: B2B Marketing Foundations

Learn about how to determine what defines your category; what products/services are or are not included; key insights about your category that make it different or similar to others; and the importance of knowing how customers define your category.

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Skill Level Beginner
58m 27s
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Skills covered in this course
Business Business Skills Online Marketing

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