Learn about why spending the time to write a plan—and not just having it loosely in your head—forces you to think through the specifics and be disciplined in your execution.
- Some people think it's okay to have a marketing plan…just in their head.…In my experience, that is definitely not okay.…Let me share benefits to spending the time…to sit down to write your marketing plan.…Writing forces you to think through…all the plan elements in more detail.…You can assess different options and create lists…of pros and cons for each option.…You can troubleshoot to create a list of potential problems,…and importantly think through solutions to those problems,…and you can determine what's realistic to implement.…
Here's an example.…Let's say you're considering content marketing,…like distributing thought leadership content…on LinkedIn to engaged customers.…This might or might not be a great idea.…I suggest write down what you need to implement…a content marketing plan such as a copywriter,…a graphic designer to develop…an article template and visuals,…a social media expert to post the content…and respond to customers' comments or questions,…an analyst to measure in market results…such as number of likes or shares.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Learning the role of a B2B marketer
- Maximizing the relationship between B2B marketers and sales
- Setting objectives
- Writing different types of objectives
- Benchmarking against objectives
- Identifying your competition
- Anticipating future trends
- Developing a marketing strategy
- Developing buyer personas
- Writing an insightful creative brief
- Measuring and optimizing