Learn how experimentation technology enables optimization and experiment variations are tested against a control page.
- Website testing is conceptually not very complicated. … You're simply showing different versions of a website … and tracking the activity of your visitors on each one … to determine which one enables more people … to take the actions you want them to. … Here's how it works. … You have a bunch of visitors arriving on your website today, … ideally more than 10,000 per month … to be able to achieve statistical significance … in your experiments. …in your experiments.… Once you have an experiment live, … we'll call all of those visitors your experiment sample … since they'll automatically be entered into your experiment. …since they'll automatically be entered into your experiment.…
Your original page is the one you're running …running the experiment on.… the experiment on. … That's the page you want to improve in some way. … We'll call this the control page … for the purpose of experimentation. … Now your experimentation tool will select … a certain percentage of your visitors … to see the control page, and the rest will be split randomly …
- Recognize that focusing too much on conversion rate optimization can hurt sales.
- Distinguish the area of CRO that focuses on the transaction portion of a business.
- Identify which business goals CRO testing is most effective for.
- Predict which type of pages you can test quickly that will have the largest impact to your business.
- Explain the difference between PODs, POPs, and POIs.
- Describe the two overarching goals of CRO experiments.