Skip navigation

Understanding the purpose of content marketing

Understanding the purpose of content marketing: Building an Integrated Online Marketing Plan
Understanding the purpose of content marketing: Building an Integrated Online Marketing Plan

In this video, see how content is used to move people to the next stage of the buying cycle. In addition, see how content assets are repurposed and used along the buyer journey.

Resume Transcript Auto-Scroll
Skill Level Advanced
2h 21m
Duration
30,655
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now