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Understanding price, cost, and value

Understanding price, cost, and value: B2B Marketing Foundations: Pricing Strategies
Understanding price, cost, and value: B2B Marketing Foundations: Pricing Strategies

Price is what companies pay to acquire a product or service, cost is what it takes you to create and deliver it, and value is ultimately the gain your customer realizes by consuming it.

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Skill Level Intermediate
45m 23s
Duration
25,812
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Skills covered in this course
B2B Marketing Branding Marketing

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