Join Brad Batesole for an in-depth discussion in this video Understanding page speed elements, part of Marketing Tools: SEO (2019).
- [Instructor] When you use a tool to audit … the performance of your website … such as web.dev or google lighthouse … or even page speed insights, you're going … to encounter a series of page load performance metrics … as shown in this second box with these six times. … I want to take a minute to explain to you … what each of these mean, because you're going to see … them quite often, and it's really helpful in understanding … all of the nuances in how speed is factored. … You see, when a page loads there isn't really … one time metric, because many things … are happening behind the scenes. … You have navigation elements appearing on the screen. … You have the first time a piece of content loads. … You have how long it takes before you can … actually click anything on the page, and so on. … And all of these things factor in differently … into the perception of speed. … The first metric we see is First Contentful Paint. … This is measuring the time from once a user clicks … onto the site to when the browser renders …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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