In this video, explore the way customers are buying in the 21st century and what this means for businesses. Learn how the mobile phone is changing buying habits.
- Before you dive into eCommerce marketing … as an online merchant, it's important to take a step back … and take a step into your customer's issues. … How are your customers making purchases … in the 21st century and how can you use this information … to help you with your marketing? … So how is mobile impacting eCommerce? … Customers want to search via mobile, … customers want to have positive mobile experiences … on websites, and customers want to buy via mobile. … It's super important that you're making use … of mobile-friendly websites. … People want to buy from mobile phones, … and if you make it simple and easy for them to do so … on your eCommerce website, then this is going … to positively influence your online sales. … How are customers finding new products? … They're using Google, they're using Amazon and eBay, … they're using YouTube reviews, … and they're using social media. … It's important to realize that your products need … to be search worthy. … They also need to be available on the platforms …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions