Types of marketing copywriting

- There are three ways to classify copywriting; … by collateral, for example, letter versus brochure … versus webpage. … By medium, think of video versus print … versus online. … By style, think of the hard sell … versus the scare versus the straight shot. … I'm going to review each one briefly … and why and when you might use them. … First, there's collateral. … These are the types that most folks know, … you generally set out to or are hired to write a brochure … or something similar. … It's better though if you know which type works best … for which situation, that way you can make the right choice … of collateral or give your client or boss some great advice. … First is the brochure. … Online or off this is usually the first thing … any of us write. … It's a great catchall that includes the product … or message, a bit about your organization, … and sometimes a softer piece about what makes you … or your company unique. … in a brochure, the call to action is more subtle … and may show up in different ways. …