From the course: Marketing Your Event
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Types of events
- [Instructor] Types of event. When we talk about events, we can include ones taking place on line as well as physical events. Online events include webinars and live video feeds. They have the advantage of being low cost to produce and there's no needs for delegates to leave their desk to take part. I've run and watch webinars all the time and find them really useful. Physical events include trade shows, conferences, exhibitions, seminars, workshops, product launches, award ceremonies, meetups, networking breakfasts, lunches and dinners, and activities, such as golf dates. Conferences, trade shows and exhibitions are usually large scale. Seminars, workshops, often much smaller in scope and number of delegates. Many events incorporate a number of different formats with conferences including breakouts for workshops, networking sessions, et cetera. Physical events often provide virtual tickets, too, with recordings of the sessions and sometimes online networking, such as a closed…
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